Principal, father, pizzaiolo, bridge player, bread-baker and coffee-fanatic (click here for more +)

For the past 20 years, Philip Coppard has been the principal of Stormy Lake Consulting and leads the brand development practice. In what feels like a very long time ago, Philip earned a B. Comm. Honours with specializations in Marketing and Computer Science from Queen’s University.

Philip spent the first 15 years of his career at Ogilvy & Mather, a global communications agency, where he created a business-consulting unit rooted in the study of human behaviour.

Philip is a strategist and has developed a proprietary planning model that embeds the principles of design and change management into traditional strategic planning. Philip is a trained facilitator in the Simplexity method of Applied Creativity for creative problem solving and innovation.

Strategist + Project Manager, traveller, angler and mother to a kid and some hens (click here for more +)

For the past 10 years, Sarah has dedicated her academic and professional careers to elevating community development initiatives. From tourism to healthcare, she is committed to pursuing ways in which we can sustainably manage the places we love while benefiting the local communities and environment.

After completing a B.A in International Development at the University of Guelph, Sarah pursued an M.A in Sustainable Leisure Management from Vancouver Island University to explore the use of travel as a tool for development. As a Queen Elizabeth || Diamond Jubilee Scholar, her research focused on building resilience in coastal communities through local participation in tourism management. She has since partnered with several non-profit organizations in Central and North America to provide transformative experiences for travelers and empower local communities.

Most recently, Sarah has been leading and supporting the implementation of provincial healthcare initiatives in British Colombia to build relationships and enhance access to care. She is a result-oriented project manager, offering a dynamic skills set of stakeholder engagement, communications, partnership development, and event execution.

Originally from Ontario, Sarah now lives on Vancouver Island and is happy to call the wild coast of British Colombia her home. When not working, you can find her skiing, fishing, caring for her chickens, and volunteering her time to restore and protect salmon habitats.

Project coordinator, snowboarder, puzzle-solver and next-gen team player (click here for more +)

Christina brings curiosity, structure and fresh energy to her work as a project coordinator with Stormy Lake. The youngest and newest member of the team, she is driven by a deep desire to help people feel seen and included, in both her personal values and professional approach.

She earned a Bachelor of Commerce in Operations Management from the University of Calgary, where a hands-on consulting project first sparked her interest in solving real-world inefficiencies. Christina enjoys digging into messy problems and helping teams stay grounded and moving forward. She's quick to adapt, calm under pressure and always ready to lend a hand.

She has a knack for balancing structure with flexibility whether it's organizing a project timeline or jumping in to support wherever needed. Christina cares deeply about the people behind the process and enjoys finding ways to connect ideas, teammates and tasks so that things run more smoothly and everyone feels on board.

Outside of work Christina stays active, snowboarding in the winter, hiking in the summer, and working on DIY home improvement projects year-round. She also never says no to a good card game.

Strategist + Client Relations Director, yoga teacher, Jungian and mom (click here for more +)

From the work she does with organizations as a brand strategist, to the yin yoga classes she teaches to the public, Nicole is driven to bring greater consciousness and healing to this world. She is a spirited advocate for mental health and is deeply committed to mentoring the next generation of women entering the workforce.

She holds a Bachelor of Commerce in Marketing from the University of Alberta, and an M.A. in Depth Psychology and Somatic Studies from California’s Pacifica Graduate Institute. She completed two intensive ethnographic research projects with Farm Sanctuary and the Santa Barbara Beekeepers Association, both producing surprising insights into unconscious, human-centric practices taking place within animal welfare organizations.

With a passion for diving deep into qualitative data and uncovering truths beneath the surface, a keen eye for detail, and the ability to listen and hold space, Nicole has brought an innate understanding of behaviour, motivation, and felt experience to Stormy Lake since 2018 that has fueled groundbreaking insights for clients. She leads our nonprofit portfolio, recently working with Kids Cancer Care, McMan Calgary, The Confluence, Alberta Mentoring Partnership, YWCA Banff and BGCBigs Edmonton.

Nicole brings the often mutually exclusive skills of being able to conduct deep and insightful analysis of information with the ability to tightly manage projects to ensure they are completed on time and on budget.

Strategy lead, father, landscape painter, skier and ‘limey’ (click here for more +)

An astute thinker, an experienced brand strategist and an expert strategy visualizer, Charlie started his career making tea for ad execs at MCBD, a start-up advertising agency in London, UK. Charlie's strategic thinking for clients such as Her Majesty's Government, The Metropolitan Police, Travelocity and Subaru helped MCBD win the coveted title of IPA Effectiveness Agency of the Year.

Charlie moved to Canada in 2006, joining the Cossette network, where he soon became General Manager of Identica, the network's Brand Design agency. His experience in developing robust strategic platforms and meaningful insights has helped many Canadian brands of varying sizes, including The National Music Centre, Banff Lake Louise Tourism, and countless others.

Charlie has a Bachelor of Arts Honours Economics with French from Durham University and Université d'Aix-Marseille. He is also a professional landscape painter, represented across North America and Europe.

Research lead + Strategist, father, logophile, behavioural science evangelist (click here for more +)

Bob Latimer had the good fortune to pick up a copy of Stephen Jay Gould's Bully for Brontosaurus as a teenager and has been passionate about science and science education ever since. As an undergraduate at the University of Alberta, Bob volunteered with Science FUNdamentals bringing exciting experiments to elementary school classes. He continues to teach students, now at the university level, where his courses emphasize how psychological processes shape behaviour and the methodological rigour necessary for students to create new insights of their own.

Bob is well qualified as the quantitative research lead at Stormy Lake. He has a Ph.D. in marketing from the Stern School of Business at New York University and a Bachelor of Science in Psychology from the University of Alberta. He spent three years as a Post-Doctoral Fellow running the behaviour lab at the Rotman School of Management.

Bob also leads social listening research at Stormy Lake. His approach integrates quantitative analysis with core social listening tools, providing a more grounded analysis. Bob brings expertise in the psychological mechanisms that drive memory and word-of-mouth – two areas extremely relevant to brand and reputation building.

Since joining Stormy Lake in 2018, Bob has worked a a number of projects in the post-secondary education, place branding and tourism sectors, including work with Red Deer College, Tourism Whistler and BC Food & Wine Tourism.

Senior strategist, mother, explorer, metal-head and localist (click here for more +)

Stephanie has spent the past decade building a ground-breaking business network called REAP (Respect for the Earth and All People) and starting a movement to green and localize Calgary’s economy. Today REAP’s community of 150 businesses represents $21 billion of Alberta’s economy, 4,300 jobs, $15 million in charitable donations and millions of tonnes of waste and CO2 diverted each year. Stephanie and Philip first worked together when they launched a business consulting division at Ogilvy that used a behavioural approach to solve business problems. Stephanie went on to help establish the account planning division at Venture Communications. She also ran her own brand consultancy, called Blueprint Brand Strategies, for 15 years.

Stephanie has a Bachelor of Arts with Honours from Carleton University, a Master of International Management from Thunderbird School of Global Management, and a graduate certificate in Community Economic Development from Simon Fraser University. Her work in pioneering a more sustainable economy has been recognized by Avenue Magazine’s Top 40 Under 40, Calgary Herald’s 20 Compelling Calgarians, Pathways2Sustainability Leader in Commerce, the Calgary Nonprofit Innovation Award and imagineCALGARY’s Partner in Action.